Panelproof

> Independent panel ratings

Every panel,
rated by the people
who use it.

Verified reviews from agencies and research platforms. Independent audits for panels that want proof.

Free to rate. Free to read.

Rate a panel Get your panel audited
PANEL PROFILE · ILLUSTRATIVE ● AUDITED
[Panel name] B2C online panel · ES · UK · FR
PROOF SCORE [00] /100 · audited [Mon YYYY]
BUYER RATING 4.2 ★ [00] verified reviews
REAL
4.5
RIGHT
3.9
FEASIBILITY
4.1
SPEED
4.4
SERVICE
4.0
✓ Verified project · AI-moderated platform · UK★★★★☆

> The problem

Every panel claims quality. Nobody shares what they've seen.

✕ FAKE

Bots, AI agents and fraud farms now pass attention checks and write fluent open-ends.

✕ WRONG

Real people who don't match their profile: the "mum of two" who isn't, the "frequent buyer" who never bought.

Every agency knows which panels burned them. That knowledge stays in inboxes and Slack threads. The next buyer finds out the hard way.

> What we do

One place to see how panels actually perform.

Two layers of evidence, by panel and by country.

★ LAYER 01 · FREE Buyer Rating

What buyers experienced.

Reviews from agencies, research platforms and researchers, each tied to a real project. Free to rate, free to read.

✓ LAYER 02 · AUDITED Proof Score

What we verified.

An independent audit against a public methodology, requested by the panel. When a panel has one, it leads the profile. Buyer reviews stay visible.

> What we rate

Five criteria. Two minutes.

Real

How much fraud and bot traffic did you remove?

Right

Did respondents match the targeting?

Feasibility

Did they deliver what they quoted?

Speed

Did they hit the field timeline?

Service

How did they handle problems?

> How it works

From experience to evidence.

BUYER RATING · FOR ANYONE WHO USES PANELS
  1. 01 Field

    Run a survey or AI-moderated study with a panel.

  2. 02 Rate

    Score it on five criteria. We verify the project, not your identity in public.

  3. 03 Compare

    See how every panel performs, by market and by target.

PROOF SCORE · FOR PANELS THAT WANT PROOF
  1. 01 Declared

    We review your sourcing, recruitment and quality processes.

  2. 02 Verified

    We audit that what you declare is what you do.

  3. 03 Tested

    We field blind benchmark studies, check identity and re-ask profile data.

  4. 04 Rated

    Your Proof Score, pillar scores and a roadmap. Publish when you're ready.

For agencies & research platforms

Know before you field.

Surveys or AI-moderated interviews, your output is only as good as the people who show up. Share what you've seen. See what others found. Free.

For panels

Your reputation is already forming. Own it.

Respond to every review. Then back your claims with an audited Proof Score: evidence, not promises.

For brands

Ask one question: is it Panelproof?

Know which panels meet the bar before your next study, and before your next big decision.

> Independence

Independent by design.

Paying for an audit buys scrutiny, never silence.

  • ✓Only verified buyers can review.
  • ✓Panels can respond, never remove.
  • ✓Public audit methodology.
  • ✓Audit fees never depend on scores.
  • ✓Proof Scores expire after 12 months.

Help build the standard.

We're launching in 2027 with a founding group of raters and panels.

★ FOUNDING RATERS · FREE

Agencies, platforms, researchers.

Rate the panels you use and help shape the criteria.

Join as a rater
✓ FOUNDING PANELS · AUDIT

Be among the first audited.

Your first audit is private. Fix what matters, help shape the methodology, then go public.

Apply for an audit